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At the first day of .CO domain names was made available to the general public, O.co was sold with $350, 000 to Overstock.com. This is one of the strategy of Overstock.com Inc to build their brand through single letter O. Before O.co have been done setup, this domain will be redirect consumers to Overstoc.com for temporary.

“As Overstock changes from strictly a liquidator to a general retailer we think that having a name different from Overstock will be beneficial to the brand,” says Jonathan Johnson, Overstock president . “We will continue branding ourselves as Overstock.com for the near future but over time we may morph into O.” They are considers to use “O” to be its brand recognition and current marketing initiatives. So far the retailer’s loyalty program is called Club O loyalty program and its wholesale site is located at O.biz.

Branding your business is always best idea to make extra cash.

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