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Seaham-based real and synthetic hair company Hair X-Tensions had bid a domain name – hairextensions.co.uk with £30,000 as a strategy to expend their oversea business. Currently their business is growing in the USA and they hope they can penetrate new international market through this web address. 70% of Seaham company sale come from UK market and they are targeting American market this year.

They also plan to get some local distribution partner to cut down the delivery time and cost. Hairextensions.co.uk is one of the most lucrative web addresses in the industry and Seaham had keep secure for quite long time. Seaham’s plan is to run the site with existing operation at www.buyhair.co.uk and the company hopes to launch eight further online stores in the next three years. Besides, they also plan to open the shop in the North East so that customers can pick up their extensions. Value of co.uk domain names getting higher in last year, example www.hallmark.co.uk was sold for £29,375 in 2007, www.diamondengagementrings.co.uk sold for £9,975 in May, and is www.insure.com sold for $16m by QuinStreet.

Getting strategy domains always pays off in the end.

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