Google and Yahoo make a deal

Google ads will now be visible on Yahoo pages, on Yahoos search engine, Yahoo will have control over where and how will ads appear. This makes Yahoo one of biggest adsense user. Yahoo also predicts this will bring them 250 to 450 millions in extra revenue. Biggest question is what will this mean for Yahoo and Adsense publishers and what for Yahoo and Adsense advertisers.
Here are some comments from people all over the forums:
1.dmglakewood from IQ69 says that many advertisers will now use both companies and that means cpc will rise in both programs, adsense and YPN.

2.wisdomtool from Digitalpoint says that in long run it wont be good, since now Google will have even more monopoly on market and small publishers will be hit by this merge.
Adds: Microsoft have problems to fight Google 1on1 and now Google have alliance with Yahoo, so Microsoft have no chances to fight big Google. Adsense will now have more choice to pick and choose publishers.

3.will.spencer from Digitalpoint says, that Yahoo is now another Adsense publisher, biggest publisher and when supply of Adsense publishers go up , price goes… Read the rest

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